Insights & Innovation

A transparent, step-by-step breakdown of the product-led growth (PLG) engine that took us from 0 to 1,000 users. Learn the tactics, the metrics, and the mistakes we made along the way.

Stop talking about billion-dollar markets and start talking about market shifts. A founder's guide to answering 'Why Now?' and calculating a TAM that VCs will actually believe.

You don't need a finance degree to build a solid financial model. A developer's guide to creating simple, powerful burn rate and projection spreadsheets that VCs will actually respect.

From code to customers. A practical guide for technical founders on creating a go-to-market (GTM) strategy that actually works, without needing a marketing degree. Build a system, not a campaign.

A developer's practical guide to building MVPs that demonstrate business value, not just technical prowess. Includes cost breakdowns, timeline frameworks, and validation strategies from $500K+ in client projects.

A technical founder's guide to the 15 critical questions VCs ask during pre-seed fundraising. Learn how to frame your answers, demonstrate your unique advantages, and secure the capital you need to build.